Karena, Co-Founder of WHub, is a pillar of the Hong Kong Startup scene and passionate about technology, entrepreneurship and fostering the ecosystem. She is active as a speaker, mentor, and judge at international events and acceleration programs (WebSummit, RISE, Tech Open Air, Chicago Booth GNVC, Google EYE, Techstars, global Merlin YPO program, and others). In Asia for over 13 years, she had worked previously 15 years for Procter&Gamble in various roles throughout Finance, Sales, Strategy and Management across Europe, North East Asia, and Greater China. She holds a double-diploma in business and administration from the University of Mannheim and the MBA business school ESSEC in Paris, volunteers as President on the board of the Parent Faculty Organisation (PFO) of the Hong Kong International School (HKIS) and is involved in driving diversity through the WoW committee of AWA.